Wednesday, April 14, 2010

Ecocide & Ecocidal

Ecocide & Ecocidal as found in Webster's online.

eco- 1. a combining form meaning environment or habitat
-cide 1. killer, 2.killing
-cidal 1. of a killer or killing, 2. that can kill

Ecocide: the destruction of large areas of the natural environment especially as a result of deliberate human action. eco·cid·al \-ˈsī-dəl\ adjective

Or to put it simpler:

Ecocide; the killing of the environment
Ecocidal; those who destroy the environment

These terms have become a part of our language. What do they mean to you? On what scale do you imagine they will become part of our everyday life? Like words such as iPod, AIDS, MySpace, Autism, FaceBook, Genocide… your thoughts?

Tuesday, March 30, 2010

Water Our Thirsty World

Many do not believe there is global warming. Ok, the research may still out on that, personally I believe it is a combination of events both man-made and natural but you can not dismiss the fact that the world is suffering from the lack of clean fresh water. I suggest you take some time to read the April issue of National Geographic (click on the title above) to expand you knowledge of what is happening. It will affect you no matter where you live. Example, one major earthquake could destroy California's water supply. California grows over half of this countries vegetables, fruits and nuts. Can you imagine the effects? The Middle East is at constant war over the rights to the Jordan River. Poor decisions around the world affect you more than you will know.
We are spoiled, it magically comes from our taps, but when you look at the whole process you will find that we are just one step from disaster.
Farming utilizes 70% of our water. Recently many farmers have modified their systems and reduced their consumptions by over a third. And they continue to come up with ingenious ways of doing so. Help them out. I urge you to support the local farmers in your area, they will need to support you in the very near future; ration your use of water voluntarily, reuse and recycle water. Collect rain water, it can be filtered and will be safer than what you are currently getting from your tap and in your bottles. Change local laws and codes to allow the use of recycled water systems.
As I continue to research sustainable systems, I will, for those who are interested, post them so that you can make simple modifications to your own home. You will help the world and save money at the same time. This isn’t political or anything else. I am only becoming a realist; I have to change as well.

Monday, March 29, 2010

The Story of Bottled Water

Click the title to link to this short film....

The Story of Bottled Water, releasing March 22, 2010 on storyofbottledwater.org, employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over seven minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to ‘take back the tap,’ not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

Our production partners on the bottled water film include five leading sustainability groups:

• Corporate Accountability International
• Environmental Working Group
• Food & Water Watch
• Pacific Institute
• Polaris Institute

Join our team: Please consider a tax-deductible gift to support the distribution of the Story of Bottled Water.
You can make a secure contribution HERE.

The Story of Bottled Water
Year: 2010
Length: 8:04mins

Written by Annie Leonard
Jonah Sachs
Louis Fox
Produced by Free Range Studios
Executive Producer Erica Priggen
Director Louis Fox
Camera Tim Kerns
Gaffer Charles Griswold
Sound Dan Gleich
Best Girl Lauren Stocker
Teleprompter Bill Buck
Hair/Make-Up Kathleen Gorga
Production Coordinator Wen Lee
Production Assistant Juliet Unfried
Animation Script Louis Fox
Ruben DeLuna
Animators Ruben DeLuna
Sarah Dungan
Ben Johnson
Editor
Mike Farley
Sound Design Ray Sutton
Project Manager Ben Hester

Website Designer ARG Studios
Website Developer Exygy
Flash Developer Todd Madere
Content Developer Jeff Conant

Story of Stuff Project Annie Leonard
Michael O’Heaney
Christina M. Samala
Allison Cook
Renee Shade

Viral Outreach Heidi Quante


Support provided by
Park Foundation, Inc
11th Hour Project

Content Advisors
Peter Gleick, Pacific Institute, Author, Bottled and Sold (Island Press)
Nick Guroff, Corporate Accountability International
Richard Girard, Polaris Institute
Renee Sharp, Environmental Working Group
Kate Fried, Food & Water Watch